Blog
Notes on getting cited.
Guides on GEO, structured data, and llms.txt, grounded in sources like the KDD 2024 GEO study (Aggarwal et al.), where citing sources raised AI-citation visibility by about 40%.
5 Signs AI Is Recommending Your Competitor Instead of You
When a buyer asks ChatGPT or Google's AI who's best, it names three to five brands and the buyer acts on that answer. Here are five signs the AI is quietly handing your buyer to a competitor, and the lever that fixes each.
Read →Hire a GEO Agency or DIY With an AI-Visibility Tool?
An AI-visibility tool tells you the AI isn't naming you. A GEO agency changes the answer. Here's how the two compare, four levers deep, and when each choice makes sense.
Read →How to Choose a GEO Agency in India
Before you hire a GEO agency in India, ask for one thing: a measured before-and-after on the same buyer questions, weeks apart. Here's how to tell an agency that can prove movement from one that cannot.
Read →Most Sites Aren't GEO-Ready. Most Aren't Even SEO-Ready.
Field notes from our audits: before a brand can be cited by AI, the fundamentals are usually broken, blocked indexing, no off-site presence, stale content, and misread acquisition costs. What we see, and the order to fix it in.
Read →Structured Data for AI Search: Which Schemas Actually Matter
Not all Schema.org markup is equal for GEO. Here are the JSON-LD types that move the needle for AI citation, Organization, FAQPage, Product, and Article, and how to use them.
Read →llms.txt Explained: The One File Most Brands Are Missing
llms.txt is a machine-readable index that tells AI crawlers what your site is and what matters on it. Here's what goes in it, where it lives, and why it's a quick GEO win.
Read →What Is Generative Engine Optimization (GEO)? A Plain-English Guide
GEO is how you get cited by ChatGPT, Claude, Gemini, and Perplexity. Here's what it is, how it differs from SEO, and the concrete signals that make an AI recommend your brand.
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