Generative Engine Optimization
Get your brand recommended by AI.
GEO Close is a Generative Engine Optimization (GEO) agency and web design studio based in Mumbai, India, founded by Vedant Mehta and Varshika Reddy in 2026. It gets brands named in ChatGPT, Gemini, Claude and Perplexity answers.
The shift
Ranked is not the same as named.
Your buyers ask ChatGPT, Gemini, Claude or Perplexity who is best and act on the three to five brands it names. Each engine reads a different index, ChatGPT and Copilot use Bing, Gemini and Google AI Overviews use Google, Claude uses Brave, and Perplexity runs its own index of roughly 200 billion URLs, and ranking high on Google does not put you in that answer: across about 75,000 brands, ChatGPT citations overlapped Google's first page only around 6.8%. We work the surfaces that decide the answer.
The method
Audit → Build → Deploy → Track.
One named process, scored against our Entity Trust Score across five dimensions, so every cycle is comparable month over month and nothing is a vanity number.
- Audit: a scored baseline of how ChatGPT, Gemini, Claude and Perplexity describe you today, who is named instead, and why, with the raw answers retained.
- Build: entity modelling and schema so every source the AI checks agrees, plus core content rewritten into fact-dense passages held to a citability bar before they ship.
- Deploy: server-rendered so AI crawlers that do not execute JavaScript can read it, with the off-site footprint each engine pulls from.
- Track: per-engine Share of Voice on a fixed buyer-question battery, re-asked weeks apart, with a competitor citation-gap list.
What you get
Concrete artifacts, not a dashboard.
- A baseline report across all four engines, with every raw answer traceable.
- Entity + schema fixes (Organization, Product, FAQPage) and one consistent set of facts across your profiles.
- Citation-worthy rewrites of your highest-intent pages, each scored before it goes live.
- An off-site authority plan: the directories, listings and mentions the engines actually cite.
- Monthly re-measurement of named-mention Share of Voice per engine.
Proof
One measured month.
For the Singapore art brand Tangled Monk, direct AI recommendations went from 8 to 16 and Share of Voice from 7.9% to 18.8% between 10 July and 24 August 2026, with 15 of the 16 on live Gemini web citations, and nothing regressed. The honest part: that came from on-site work alone; the off-site lever was not yet started. Read the full Tangled Monk case study →
Right for you?
Honest fit.
A fit if you sell something buyers research by asking an AI assistant, you want to be the named recommendation, and you want the movement measured on the same prompts weeks apart.
Not a fit if you need leads this week from paid ads, or you want a one-time screenshot with no baseline to measure against later. GEO compounds; it is not a quick-win channel.
FAQ
Straight answers.
How is GEO different from SEO? +
SEO earns a ranked link; Generative Engine Optimization earns a mention inside the answer the AI writes. The two are only loosely coupled: Ahrefs, analysing about 75,000 brands, found ChatGPT's citations overlap Google's first-page organic results only around 6.8%, so you can rank first and still be absent from the sentence the model generates.
Which AI engines do you optimize for, and how? +
ChatGPT browsing and Microsoft Copilot read Bing (Microsoft Corporation); Gemini and Google AI Overviews read Google (Alphabet Inc.); Claude's web search reads Brave Search; and Perplexity runs its own index of roughly 200 billion URLs. We make your business eligible and quotable on each of those retrieval surfaces rather than optimizing for one.
How do you prove it worked? +
We re-ask a fixed battery of real buyer questions (your brand name never in the question), three times per engine with the same AI judge, weeks apart, and retain every raw answer. You see your named-mention Share of Voice move and can trace each figure to the transcript behind it. For Tangled Monk, direct AI recommendations went from 8 to 16 in one month, 15 of the 16 on live Gemini web citations.
How fast do results show? +
Technical and schema fixes are picked up within days to weeks. AI assistants re-crawl on their own cadence, so a measurable change in how ChatGPT, Gemini and Perplexity describe you usually appears two to eight weeks after deployment. Perplexity weights freshness and discounts pages older than about 90 days, so recency matters as much as the fix.
See who the AI names instead of you.
Start with a free GEO audit: how the engines describe you today, who is named in your place, and the fixes in priority order. Engagements are scoped after the free audit, not before.
Get your free audit →